Consumer behaviour : a European outlook
Schiffman, Leon G.2012
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This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
Main title:
Edition:
2nd ed. / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
Imprint:
Harlow : Financial Times Prentice Hall, 2012.
Collation:
xix, 460 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780273736950 (pbk)
Dewey class:
658.834209658.8342094
Language:
English
Subject:
BRN:
2011431