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Inside the Disney marketing machine : in the era of Michael Eisner and Frank Wells

Santoli, Lorraine2015
Books
Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the stu...
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List view record 1: Inside the Disney marketing machine : in the era of Michael Eisner and Frank Wells
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Inside the Disney marketing...

Santoli, Lorraine2015
View availability for Inside the Disney marketing machine : in the era of Michael Eisner and Frank Wells
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